Sharebuilder Interview
We sat down with Karrie Pelton who works in Media Relations at Sharebuilder.
What Year and where was your company founded?
ShareBuilder Securities Corporation was founded in 1996, under the name Netstock. The original product, Netstock Direct, provided online financial information and enrollment opportunities in direct stock plans and dividend reinvestment plans. In 1999, ShareBuilder launched as a unique online investment solution for investors. In November 2007, ShareBuilder was officially acquired by ING DIRECT, and now serves as the investment division of INGT Bank, fsb. ShareBuilder is located in Bellevue, WA.
How many customers do you currently have?
1.8 million
Why did you choose your current fee and commission structure?
ShareBuilder believe’s in keeping things simple and straightforward, without the overhead and high operational costs of other traditional financial institutions. ShareBuilder maintains a $4-or-less commission schedule by aggregating all buy requests, then purchasing those securities once a week. We pass on the savings to our customers. Customers can also use Real-Time Trades to buy instantly for $9.95.
4. What security measures do you take to protect your customers?
ShareBuilder takes the security of information very seriously and has established security standards and procedures to prevent unauthorized access to customer information. We use industry standard means such as physical, electronic and procedural safeguards, including data encryption and secure socket layer technology. We update and test our technology regularly to maintain and improve the protection of our customers’ information. We restrict access to personal information to employees and service providers for legitimate business purposes to assist in providing services to you. Employees who violate our privacy policy are subject to disciplinary action.
5. In 100 words or less, why should our readers sign up with you?
Many Americans believe that investing is an activity that’s out of their reach. At ShareBuilder, we are changing that perception. We believe everyone should be able to invest. That’s why we’ve eliminated account minimums, reduced commissions, and removed account maintenance fees. We’re dedicated to providing a platform that allows people to save for the long-term.
We’re dedicated to making investing easy and affordable for everyone.
- Customers create automatic investment programs online through ShareBuilder
- Programs automatically invest a fixed, personally-directed dollar amount weekly or monthly
- Customers can select to invest in stocks, mutual funds and ETFs
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